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Marketing Standards

MARKETING STANDARDS (MS)
MS 1Identify the roles of marketing and analyze the impact of marketing on the individual, business, and society.
MS 2MS 2 Identify and explain how external factors influence/dictate marketing decisions.
MS 3MS 3 Apply distribution processes and methods to develop distribution plans.
MS 4MS 4 Identify the four general forms of promotion and determine how each contributes to successful marketing.
MS 5MS 5 Develop, implement, and evaluate a marketing research project.
MS 6MS 6 Identify numerous marketing variables and strategies in dealing with a diversified marketplace.
MS 7MS 7 Develop a marketing plan encompassing all of the necessary components.
MS 8MS 8 Apply forecasting principles and methods to determine sales potential for specific products.

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