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| MS 1 | Identify the roles of marketing and analyze the impact of marketing on the individual, business, and society. |
| MS 2 | MS 2 Identify and explain how external factors influence/dictate marketing decisions. |
| MS 3 | MS 3 Apply distribution processes and methods to develop distribution plans. |
| MS 4 | MS 4 Identify the four general forms of promotion and determine how each contributes to successful marketing. |
| MS 5 | MS 5 Develop, implement, and evaluate a marketing research project. |
| MS 6 | MS 6 Identify numerous marketing variables and strategies in dealing with a diversified marketplace. |
| MS 7 | MS 7 Develop a marketing plan encompassing all of the necessary components. |
| MS 8 | MS 8 Apply forecasting principles and methods to determine sales potential for specific products. |
